What We Do
Your Move Collective engages the religiously unaffiliated with the teaching of Jesus by creating tailored digital pathways.
Our Model
YMC has developed a comprehensive understanding of how to reach the Religiously Unaffiliated through a decade of engagement and research.
By utilizing the communication style of Andy Stanley, conducting primary research in 2022, and drawing on the insights of Everts and Schaupp on the post-modern skeptics’ journey to faith, YMC has designed programs that guide individuals through the following phases of change.
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According to YMC’s primary research, the Religiously Unaffiliated have no interest in faith, God, or Jesus, and they seek answers to life’s questions via internet searches and social media. They are looking for a credible, reliable source of information to solve their problems. So YMC’s first step is to simply establish trust, in essence, inviting them to Trust a Christian by providing low-pressure, practical ways to make their lives better based on the teachings of Jesus.
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At this phase, participants go from awareness to engagement, demonstrating a willingness to spend time evaluating resources provided. In response, YMC provides actionable steps by crafting personalized content that addresses their most pressing identified needs. As each step is taken, another is offered to continue their journey of making better decisions and having fewer regrets.
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As participants reach this phase of their journey, they may be characterized as skeptics or cynics, and have not yet fully embraced the role of a seeker. They need room for exploration based on what they have experienced. To accommodate for this, YMC – based on prior steps in the participants’ journeys and survey feedback – extends an invitation for them to engage deeper into topics that are most important to them through assessments and observed behaviors. They may also be offered the opportunity to join a digital group, which serves as a safe space for them to examine life’s challenges, ponder faith, and possibly even discover a sense of community.
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At this beginning phase, participants are specifically asking questions about Jesus. This goes beyond general questions about God—a seeker has heard the teachings of Jesus and wishes to investigate further. Based on behaviors, participants are invited to download a “Discovering Jesus Tool Kit” that provides resources to investigate Jesus as well as a process for the Seeker to find a local church.
This is where the role of YMC ends and the participant accepts ownership of their own faith journey.
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With the entire process guided by the Lord and cultivated by the local church, this person will become a follower of Jesus.
The Impact
For over a decade, we’ve aired practical, Christ-centered content after Saturday Night Live and The Late Late Show across 37 markets nationwide. In 2022, over 80 million messages were accessed via these broadcast purchases. Another 10 million messages were accessed this year through other digital placements. But viewership has never been our end goal.
Our goal is engagement.
Not simply engagement with us. Ultimately, our goal is for religiously unaffiliated people to engage with a local church. Not a small task to say the least. But one we are committed to nonetheless. And thanks to you, we are making progress.
500,000,000
Television Broadcast Views
38,000,000
YouTube / On-Demand Streams
43,000,000
Podcast Downloads
33000
Steps Toward Curiosity
Stories
“As an intellectual person you have stimulated me in a way where I can understand and believe God in a factual way and not blind faith. Thank you Stanley family.”
“I have started a quest to find God’s personal will for me after listening to Andy speak about it on YouTube. Your Move has helped me so much on this journey, and I am so grateful.”
“I’m Hindu but I love listening to you. If you were in my city I would always come listen in person!”
“Three years ago almost to the day, I watched a series or two by Pastor Andy. One was “God 2.0” or something like that – very entertaining and hopeful and convicting at the end. And a series “why worry?” Looking back these 3 years, by his leadership and coaching through many series I have seen myself “follow Jesus” a bit more, here and there. So it is possible. It is real.”
“This is so simple, logical, realistic and reasonable. Finally a presentation I can relate to. I’m currently working on myself after struggling with addiction, and I believed all these myths. Thanks for this compassionate presentation.”
“Your message is clear, concise, and entertaining all at once. Your show airs on TV right after Saturday Night Live every week, and I look more forward to your show than I do to SNL. Thank you for speaking TO me and not AT me.”
“I want you to know that your wisdom and advice has rerouted my entire future. Knowing this years ago could have saved years of unhealthy choices. Thank you! You are changing lives and impacting humanity!”
“As a former Christian, it’s refreshing to to hear someone interpret the Bible in “life lessons” without shoving “Christianity” down anyone’s throat, and how anyone can apply these lessons, regardless of faith, (or lack thereof).”
“Randomly saw this on late night NBC. I’m not a Christian, but feel like you’re speaking the right kind of gospel. We need more Americans striving for the types of things you are talking about. Thank you. Keep it up. Too much division, fear, propaganda going around in this country. My gut tells me what you’re speaking about is following the true intent of Christ.”
“Thank you from Sin City. Trying to find God for the first time. You are inspiring and going to now apply what I’ve just learned from this message.”
“Glad I watched…. Part of our curriculum here at SLA (Sober Living of America)”
“As an intellectual person you have stimulated me in a way where I can understand and believe God in a factual way and not blind faith. Thank you Stanley family.”
“You know, I’m not Christian. And sometimes I am not sure there is a God aware of my day to day life. But either way, this is good advice, so I’ll take it. Because even if there isn’t God aware of my life and how I choose to live it, I am. I like what you said about faith not being a superpower that makes things go away, and that sometimes we just have to accept that something we hate will not go away no matter what.”
“I’m so glad to have this resource. Honestly, if people talked like you at my church when I was growing up, I’m pretty sure things would have been different for me. I’m going through an inventory of my past failed relationships and really like this hard soul searching.”
“Thank you for these (Your Move) podcasts. I’m 26 years old – I’ve grown up in the church all my life and as most do – have had my spiritual setbacks and beef with religion/the church. This podcast has given me a new hope and relationship with God (esp through the pandemic) and I’m thankful for everything you’re doing. I share these podcasts with friends in my corner that don’t know God because Andy makes it so simple. And helps approach our challenging culture these days.”
“I found Your Move one morning a few weeks ago… I have recently started my recovery for alcoholism and your show is truly helping me re-establish a relationship with God. As I move forward, Your Move will be helping me along the way. Thank you!””
