History
YMC places content where the Religiously Unaffiliated are looking for answers and begins the work of building trust with the audience. At the inception of Your Move, reaching our target audience after Saturday Night Live on NBC proved to be an effective way to connect with people not only in their homes but also in bars all across the country that did not change the channel after SNL and played Your Move. Since it launched over 10 years ago, the Your Move TV broadcast has logged more than half a billion views according to Nielsen and Rentrak ratings. Knowing this has reached maturity and is heading toward decline, YMC is putting a focus on the future of digital placements.
In response to culture’s increasing reliance on digital consumption, YMC has strategically placed digital ads on platforms such as YouTube and social media channels, which allows for measurable engagement and participation tracking. This remains the current focus, and YMC is implementing audience journey strategies based on the most frequently searched for “how to” terms, resulting in data-driven pathway opportunities.
Board of Directors
Leadership Team
The Your Move Collective Leadership Team determines the best programs and product offerings, gives vision to the various functional areas of the organization, and oversees the day-to-day operations.
Alex Morrison
Director of Systems
Your Move Collective
Allen Haynes
Director of Audience Strategy
Your Move Collective
Andy Benefield
Director of Finance & Administration
Your Move Collective
Suzy Gray
Co-Founder, Executive Director
Your Move CollectiveOur Financials
Impact Report
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990s
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